“STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA”. CHAKIÑAN, Journal of Social Sciences and Humanities, no. 21 (July 21, 2023): 77–93. Accessed May 19, 2024. https://chakinan.unach.edu.ec/index.php/chakinan/article/view/927.